Investment banks, law firms
and consultancies are focusing recruitment on a handful of elite universities,
such as Warwick, Nottingham and Manchester, according to a study by High Flier Research. They
said the majority of the UK's top 100 graduate employers target students at 20
or fewer universities, with 1:5 scaling back funding for their graduate
recruitment programmes compared with last year. Warwick was the most targeted, Cambridge was fourth, with Oxford seventh, some highly rated academic
institutions including St Andrews did not appear in the top 20.
The firms surveyed said
they were more likely to use social media to promote their graduate schemes
than in previous years, 71% said they planned to increase their emphasis on
this approach, 1:4 said they would be putting less resources into traditional university career fairs. The ‘Graduate Market in 2013’ report
also showed that students are being approached earlier in their university
careers, with 42 firms saying they were more likely to promote graduate roles
to first-year students than in previous years. Twenty-eight said they were
targeting penultimate year students more than they had done in the past. The
report is based on research conducted during December 2012 with the UK's 100 leading
graduate employers.
Universities
Targeted by the Largest Number of Top Employers in 2012-13
Source: Gordon Collins 'GTA Newsletter'
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